{"id":914,"date":"2022-06-23T06:08:22","date_gmt":"2022-06-23T06:08:22","guid":{"rendered":"https:\/\/heroiks.com\/our-expertise\/"},"modified":"2024-06-20T14:29:35","modified_gmt":"2024-06-20T14:29:35","slug":"our-expertise__trashed","status":"publish","type":"page","link":"https:\/\/heroiks.com\/en\/our-expertise__trashed\/","title":{"rendered":"Our expertise"},"content":{"rendered":"\t\t
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OUR
EXPERTISE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HEROIKS employs 400 people in five cities: Paris, Nantes, Montpellier, Berlin and Leipzig.<\/p>\n

20+ skills<\/strong> and four major areas of expertise<\/strong><\/p>\n

Our skills include media planning, media buying, search engine optimisation, advertising, social media, analytics, data analysis, conversion rate optimisation, digital transformation, programmatic advertising, tag management, marketing strategy, advertising design, content production, influence marketing, content marketing, press relations, events, etc.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital Marketing Performance<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tech & Data<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Events<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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OUR
EXPERTISE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HEROIKS employs 400 people in five cities: Paris, Nantes, Montpellier, Berlin and Leipzig.<\/p>\n

20+ skills<\/strong> and four major areas of expertise<\/strong><\/p>\n

Our skills include media planning, media buying, search engine optimisation, advertising, social media, analytics, data analysis, conversion rate optimisation, digital transformation, programmatic advertising, tag management, marketing strategy, advertising design, content production, influence marketing, content marketing, press relations, events, etc.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Digital Marketing Performance<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tech & Data<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We support your growth strategy in all aspects of digital transformation, across all channels. Data management and systematic measurement are two key pillars of our consulting added value.<\/p>\n

With our perfect knowledge of the entire value chain, HEROIKS helps brands create sustainable growth and remain agile in an ever-changing world. Our integrated platform offers 360\u00b0 value creation by giving our strategy experts access to HEROIKS’ knowledge in artificial intelligence, data science and industry expertise, as well as its extensive functional experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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business model and communication strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our expertise and track record across the entire e-commerce universe enable us to advise our clients on their short and long-term growth strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Customer acquisition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We fully understand all the paid media drivers of customer acquisition.
Acquisition strategies are always coordinated with loyalty strategies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We develop full-scale branding campaigns for our clients: new brand platform, brand launch, product innovation, etc.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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retail & networks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We support our many leading retail clients on the key issues of Drive-to-Store and prospectus digitalisation. The digitalisation of promotional material is at the heart of our Retail & Networks expertise.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our references<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designing and implementing an effective media strategy. An advertising campaign is not a marketing expense, it is a media investment: maximising the return on investment is HEROIKS’ obsession.<\/p>\n

Reaching the right audience effectively and at the right price to induce behaviour (memorisation, preference, purchase). Our media-planning and media-buying expertise allows us to combine meticulous management and strategic creativity with an in-depth understanding of your objectives and our negotiation intelligence.<\/span><\/p>\n

We are start-up accelerators, unicorn breeders, drivers of digital transformation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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negotiation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOur unique approach to negotiation allows us to offer our clients the best possible financial terms.\nOur motto: “What would I do if it was my money?”\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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business value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our media activations are always considered from the perspective of our clients’ business performance. Every euro recommended is an investment. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We are pioneers in creating exclusive deals and media innovation to help our clients grow.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our agile DNA means we are constantly alert and… … able to build disruptive and opportunist solutions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our references<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are the agency for great advertising sagas, mythical slogans, new digital players, delivering high-impact creative solutions to drive performance. We are experts in strategy and design, with a single objective: to optimise our clients’ ROI, both on their brand and their sales performance.<\/p>\n

With more than 100 films and digital campaigns per year, we combine the strength of large structures with the agility of independent specialists. Our campaigns are fully integrated, adapted to all communications media and continuously measured to improve your performance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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HEROIKS designs and produces proprietary campaigns that have a direct impact on your brand awareness, image and sales, developing long-term growth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe work alongside major French brands, with whom we have created and maintained long-term communication strategies that are now inherent to their brand, contributing to their growth.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We support your strategy, brand platform, and creative concept, adapted to all media channels: TV, OLV, print, display, social media, activation & influence. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With our expertise in the digital ecosystem and DRTV, we can offer effective tools to generate qualified traffic and coordinate your community in order to develop your business on this medium.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our references<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DIGITAL MARKETING PERFORMANCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our innovative performance marketing services help our clients optimise their digital marketing budgets and strategies. Operational data and our proprietary technological innovations are at the heart of our distinctive offer: Martech (CRO, digital analytics), SEA, SEO, content marketing, social ads, Amazon Ads, profiling, etc.<\/p>\n

Peak Ace, our multiple award-winning digital marketing performance consultancy (Global- & European Search Awards, Global Agency Awards, GDXA) based in Paris, Nantes, Berlin and Leipzig, has a team of 200 specialists and more than 300 clients, including Airbnb, which it serves in more than 25 countries for SEA, and SFR, France T\u00e9l\u00e9visions and Syst\u00e8me U for SEO.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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data driven marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We offer differentiating marketing strategies and maximise client engagement and knowledge (semantic data, data profiling, reverse engineering, conversion optimisation).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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content marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe provide support in defining and rolling out your content strategy to align with your customers’ needs and stand out from your peers, and in producing your multi-format content.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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organic search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO is the central channel of your digital ecosystem. Our SEO services are SXO (search experience optimisation) oriented and take into account the requirements of both Google and users.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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paid media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We provide our multi-lever expertise (SEA, Amazon Paid, programmatic social ads, etc.) to provide volume and the best acquisition cost to boost your sales and brand awareness.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our references<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TECH \/ DATA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Everything is moving faster, technology is constantly evolving, data are growing. Making the right decisions by identifying key data and modelling the effectiveness of marketing actions is now a competitive advantage.<\/p>\n

HEROIKS has a proactive approach to monitoring and analysing offers on the market and competitors’ actions<\/b>, in order to better understand users’ behaviour and propose new decision-making and working tools to the group’s clients and agencies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our references<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EVENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We help you design and produce events adapted to your communication strategy. We offer a complete suite of services: seminars, product launches, immersive experiences and corporate conventions. With our expertise in experiential marketing and Neuromarketing, we create engaging moments that strengthen your brand identity and have a long-term impact.<\/p>\n

We also design hybrid or 100% digital events including conventions, product launches and gala, to create a strong and unique connection with your target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Creative Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We offer strategic consulting and create communication strat\u00e9gies in collaboration with our clients. Throughout the process, we involve our clients in co-design to guarantee that each project fully reflects their vision and their objectives.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experiential Campaign <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Experiential marketing, founded on the principles of neuromarketing, allows us to create thrilling and unforgettable moments associated to your brand. Whether for conventions, product launches or interactive experiences, we know how to involve and captivate your audience, both in person and virtually.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Content Production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We create a variety of content, from motion design and 3D films to podcasts, all with the same goal in mind : to strengthen emotional engagement and communicate powerful messages. Every content is carefully conceived to connect with your targeted audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Digital & Creative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our creative teams transform your ideas into a unique visual and audio experience: event branding, 3D; website design and creation…<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our references<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

OUREXPERTISE HEROIKS employs 400 people in five cities: Paris, Nantes, Montpellier, Berlin and Leipzig. 20+ skills and four major areas of expertise Our skills include media planning, media buying, search engine optimisation, advertising, social media, analytics, data analysis, conversion rate optimisation, digital transformation, programmatic advertising, tag management, marketing strategy, advertising design, content production, influence marketing, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-914","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOur expertise - Heroiks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heroiks.com\/en\/our-expertise__trashed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our expertise - 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