HEROIKS MENA :
PERFORMANCE MEDIA
POWERED BY LOCAL EXPERTISE
DRIVEN BY DATA
We help ambitious brands scale across the Middle East with data-led strategies,
real-time activation, and measurable ROI, combining local insight and global excellence.
Based in Dubaï.
Connected to global expertise
Heroiks MENA operates from Dubai Media City, at the heart of the region’s media and innovation ecosystem, in a high-growth yet fragmented market shaped by multiple platforms, shifting consumer behaviours and rising performance expectations.
Our teams combine deep local market understanding with the international methodologies and standards of the Heroiks Group, ensuring consistency, governance and performance across all markets.
This hybrid model allows brands to benefit from local execution, while maintaining global standards of excellence.
« The Middle East is a market that is rapidly structuring, where advertisers are increasingly looking for more integrated and measurable approaches. Establishing Heroiks in Dubai is designed to meet those needs, while contributing to the group’s international growth.»
Hicham Auajjar, founding partner and CEO Heroiks MENA
An integrated performance media approach
From strategy and activation to measurement and continuous optimisation.
MEDIA STRATEGY & PERFORMANCE GOVERNANCE
Defining objectives, prioritising growth levers and structuring ROI governance.
DATA-DRIVEN
OMNICHANNEL
ACTIVATION
Search, social, programmatic, video & CTV, DOOH and orchestrated for efficiency and impact.
MEASUREMENT
ATTRIBUTION &
CONTINUOUS OPTIMIZATION
Advanced measurement frameworks combining attribution, marketing mix and performance KPIs.
An integrated performance media approach
We support brands across the full media value chain.
From strategy and activation to measurement and continuous optimisation.
MEDIA STRATEGY & PERFORMANCE GOVERNANCE
Defining objectives, prioritising growth levers and structuring ROI governance.
DATA-DRIVEN
OMNICHANNEL
ACTIVATION
Search, social, programmatic, video & CTV, DOOH and orchestrated for efficiency and impact.
MEASUREMENT
ATTRIBUTION &
CONTINUOUS OPTIMIZATION
Advanced measurement frameworks combining attribution, marketing mix and performance KPIs.
Why brands choose
Heroiks MENA
The Middle East offers strong growth opportunities, but also increasing complexity and higher ROI expectations.
Heroiks MENA helps brands structure, pilot and optimize their media investments across the region, bringing clarity, accountability and measurable ROI at every stage of the media lifecycle.
Senior-level involvement on every engagement
Independent international agency with a strong performance culture
Local presence and regional scalability across MENA
adapted to regional realities
support business decisions and ROI
Why brands choose
Heroiks MENA
The Middle East offers strong growth opportunities, but also increasing complexity and higher ROI expectations.
Heroiks MENA helps brands structure, pilot and optimize their media investments across the region, bringing clarity, accountability and measurable ROI at every stage of the media lifecycle.
Senior-level involvement on every engagement
Independent international agency with a strong performance culture
Local presence and regional scalability across MENA
adapted to regional realities
support business decisions and ROI
Where media performance meets creative intelligence
Performance requires relevance. That’s why Heroiks MENA integrates creative capabilities powered by artificial intelligence.
Through Versus, the Heroiks Group’s 100% GenAI creative agency, also based in Dubai, we design and produce premium, performance-ready creative assets, tailored to local platforms, audiences and business objectives.
This integrated model enables brands to combine media efficiency, creative impact and speed to market.
A leadership team build in the region
Heroiks MENA is led by experienced media and growth experts, deeply rooted in the Middle East and closely involved in every client engagement.
Our team combines strategic leadership, hands-on execution and a strong performance culture, supporting brands navigating an increasingly complex regional media environment.
Hicham Auajjar,
Founding partner
& CEO
Heroiks MENA
With over 15 years of experience in the Middle East, Hicham is a recognized expert in performance marketing and data-driven media strategies. Former founder of Keyade Middle East and senior leader at GroupM, he has supported leading advertisers across the region on complex, multi-channel programs.
Karim Belouadi,
Client Leadership &
Paid Media Director,
Heroiks MENA
Karim leads client strategy and paid media delivery, ensuring alignment between business objectives, media activation and performance measurement.
Jineesh Kattil,
Senior Paid Media
Consultant
Heroiks MENA
Jineesh supports the execution and optimization of advanced paid media strategies across platforms, with a strong efficiency and ROI mindset.
« The opening of our Dubai office marks a new milestone in Heroiks’ international development. The Middle East is a dynamic and innovative region where brands operate in an environment undergoing profound transformation. Being at the heart of MENA allows us to support both local and international brands in their growth, data, and media activation challenges, leveraging new opportunities offered by immersive and data-driven formats. This expansion reflects our commitment to connecting our global expertise with the most promising markets and remaining at the forefront of marketing innovation. »
Anthony Ravau — Founder & CEO, Heroiks
Part of the Heroiks Group
Heroiks MENA is part of the Heroiks Group, an independent international consultancy specialising in growth strategy and media activation, with established operations in Paris, Berlin, Bangkok and Dubai.
Let's scale your media performance in the Middle East
Whether you are a local, regional or international brand, Heroiks MENA helps you design, activate and optimise media strategies that drive measurable growth across the Middle East.
HEROIKS MENA
Dubai Media City
Building 9, Office 114,
Dubai – Émirats arabes unis
+97145641935
LEGAL & INFORMATION
HEROIKS MENA
Dubai Media City
Building 9, Office 114,
Dubai – Émirats arabes unis
+97145641935
