At the end of this course, you will be able to master the fundamentals of SEO & SEA (language elements & operation) to know how to :
At the end of this course, you will be able to master the fundamentals of SEO & SEA (language elements & operation) to know how to :
Our condensed, intensive training course gives you an in-depth understanding of the fundamentals of natural and paid search engine optimization. Learn from the experts and master the skills you need to excel in the digital world.
The training will consist of :
Introduction to search (history of Google, different search engines & recent developments)
Presentation of the 3 components of SEO: technical, semantic, netlinking
Technical focus: how a search engine works, site structure, loading speed and practical exercises
Focus on semantics: typology of queries, typology of results, importance of content, practical exercises.
Focus on Netlinking: What is a good link? Link acquisition strategies, netlinking analysis, practical exercises
Additional topics (depending on participant level)
Knowledge assessment test (Kahoot quiz)
Introduction to online advertising strategies.
Create and manage effective advertising campaigns.
Analysis and interpretation of performance data.
Campaign optimization for maximum effectiveness.
Case studies: Managing real-life campaigns.
Final quiz and assessment.
At the end of the course, you will be able to master the fundamentals of SEO & SEA (language elements & operation) to be able to :
