Brand growth can no longer be managed through disconnected expertise, data and marketing tools operating in silos.
North AI is Heroiks Group’s proprietary AI-powered marketing platform: a true Marketing Operating System that connects strategy, creativity, media, data and measurement within a single environment. Its goal: accelerate decision-making, streamline collaboration and sustainably improve marketing performance for advertisers.
Powered by artificial intelligence, every campaign enriches the system, which continuously learns to refine its recommendations and maximize the return on marketing and media investments.
Marketing teams have access to more data, technologies and expertise than ever before. Yet these resources often remain fragmented across multiple tools and partners, slowing down decision-making and limiting investment efficiency.
North AI was designed to break down these barriers. By orchestrating the entire marketing process within a single environment, the platform enables teams to share the same data, work from the same consumer insights and manage their campaigns with a unified view of performance, from strategic assessment through to measurement.
With North AI, every campaign becomes an opportunity to learn.
The platform features a Memory Bank that captures and builds on insights, audiences, creative assets and results from previous campaigns. This knowledge base continuously feeds North AI’s artificial intelligence, progressively refining its recommendations and enabling smarter marketing decisions over time.
Learn more about North AI
From strategy to measurement, North AI supports marketing teams at every stage of the campaign lifecycle.
North AI is Heroiks Group’s proprietary AI-powered marketing platform. This Marketing Operating System connects strategy, creative, media, data, and measurement within a single environment to accelerate decision-making and sustainably improve campaign performance for advertisers.
North AI is designed for marketing departments and advertisers working with Heroiks Group who want to manage their campaigns using unified data. The platform enables Heroiks teams and advertisers to share the same insights and a common view of performance.
Artificial intelligence is integrated into every stage of the marketing journey: strategic assessment, persona development, content production, creative testing, and performance measurement. Through its Memory Bank, North AI leverages insights from past campaigns to continuously refine its recommendations.
North AI covers six stages: Source (strategic assessment), Audience (persona development based on GWI insights), Active (media activation with Implcit), Content Factory (content production), Planning & Test (pre-launch creative evaluation), and Report & Measure (unified dashboards and Marketing Mix Modeling).
MMM Pilot is the proprietary Marketing Mix Modeling (MMM) solution integrated into North AI. Built on Google Meridian and Gemini, it measures the contribution of each marketing and media channel to overall performance, helping advertisers optimize their budget allocation.
North AI relies on GWI for consumer insights and persona development, Implcit for audience activation across major media channels, and Google Meridian and Gemini for performance measurement through MMM Pilot.
Unlike specialized tools that operate in silos, North AI orchestrates the entire marketing value chain within a single platform. It directly connects consumer insights to media activation and learns from every campaign through its Memory Bank.
North AI is Heroiks Group’s proprietary platform, available as part of the services provided by Heroiks teams. To discover the platform or discuss your marketing challenges, contact Heroiks through the contact form on the website.