A brand can rank very well on Google while rarely being cited by ChatGPT, Gemini, Perplexity or AI Overviews. In this webinar, Meteoria and Peak Ace combine their expertise to understand why AI systems recommend certain brands over others. Meteoria shows how to measure actual visibility in AI search engines and identify which competitors are gaining ground. Peak Ace outlines the levers to activate (SEO, content, authority and external presence) to build a prioritised GEO roadmap.

The rollout of AI Overviews, the arrival of ChatGPT Ads and Google’s spam update made for a busy summer in SEO and GEO. In this webinar, Peak Ace experts examine their concrete impact on organic traffic, acquisition and visibility in AI-generated answers. On the agenda: risky practices to avoid to protect search rankings, the role of ChatGPT Ads in an acquisition strategy, and the levers for being cited by generative AI systems.

AI now makes it possible to produce content faster and bring to life ideas that were previously too complex or costly to execute. But when everyone has access to the same tools, how can you continue to stand out? In this webinar, Julien Rézette, Creative Director at Versus, presents AI as a tool for augmenting creativity, capable of opening up new creative territories without compromising creative standards. For him, what makes the difference is what comes before the technology: the idea, culture and creative vision.

Generative AI does not replace creativity, but it is already transforming how brands produce, adapt and manage their campaigns. In this webinar, Versus presents the results of a neurocognitive study conducted with the HABS institute: attention, emotion and memorisation remain comparable between traditional creative work and AI-generated content. The agency then explains what GenAI changes in practical terms at every stage of the funnel and in the organisation of marketing teams, and why the advantage will go to brands capable of building a coherent, scalable creative system.

AI accelerates content production, but when used poorly, it generates weak or repetitive content that can lead to a loss of visibility on Google. In this webinar, Vincent Terrasi, Founder of Draft & Goal, and Mathieu Chapon, Co-founder of Peak Ace, share their experience of using AI to create SEO-performing, genuinely useful content without incurring penalties. From large-scale production for major businesses to lessons from market testing, they explain what creates a lasting advantage and which mistakes undermine visibility.

Between the rise of ChatGPT, Gemini and Perplexity and the hype surrounding them, it is becoming difficult to know where to focus visibility efforts. In this webinar, Nicolas Audemar and Mathieu Chapon draw on real cases, Sistrix data and Peak Ace’s field observations to identify the SEO signals that protect organic traffic and the mistakes that cause it to fall. They also explain what determines a brand’s presence in AI responses and which GEO levers are genuinely worth investing in.

As SEO evolves into GEO, search engines no longer simply index content: they generate answers. This webinar puts log analysis back at the heart of strategy to understand how bots from Google, OpenAI and Gemini crawl a website: what they index, revisit or ignore. It covers the role of robots.txt and sitemap.xml, the behaviours specific to each crawler, and new crawling and freshness dynamics, helping turn this data into concrete visibility decisions.

With generative AI, search engines no longer simply rank results: they answer, summarise and recommend, disrupting traditional visibility mechanisms. In this webinar, Mathieu Chapon, Founder of Peak Ace, and Eliott Bobiet, Co-founder of the SEO Summit, review what is really changing in search engines and the tangible impacts for brands: visibility, traffic and investment. They share priority actions and practical ways to adapt SEO and content strategies.

ChatGPT Shopping turns online purchasing into a conversational experience: it recommends, compares and directs users towards a purchase in a single interaction. In this webinar, Mathieu Chapon and Killian Le Moal of Peak Ace examine this new acquisition channel: which brands appear and why, which signals ChatGPT uses to select products, and which mistakes hinder visibility. They share a practical action plan to strengthen visibility, covering product data, reviews and reputation.

ChatGPT, Gemini and Perplexity are becoming the new answer engines: how can a brand remain visible when AI systems filter and interpret content on its behalf? In this webinar, Mathieu Chapon of Peak Ace introduces GEO (Generative Engine Optimization), the natural evolution of SEO in the age of generative AI. Drawing on real-world examples shared by international experts, he outlines the levers to activate to be cited by AI systems and the next challenges facing search optimisation.

Google is gradually rolling out AI Overviews in Europe, an AI-generated answer format that is transforming how results are displayed and directly threatening organic traffic. In this webinar, Mathieu Chapon, Deputy Managing Director and Co-founder of Peak Ace, draws on lessons from the United States to explain how AI Overviews work, their initial impact on visibility and the metrics used to measure it. He also shares practical optimisations to maintain a presence in search results.

Generative AI tools such as ChatGPT, Gemini and AI Overviews are becoming the first point of contact between internet users and answers. In this webinar, Mathieu Chapon, SEO expert and Innovation Director at Peak Ace, explains how AI systems select brands and shares initial best practices for increasing visibility, supported by real-world examples. It is also an opportunity to discover VoicIA, Peak Ace’s tool for measuring a brand’s share of voice and associated sentiment in AI systems.

With the rise of Search Generative Experience, the arrival of AI search engines such as Gemini and SearchGPT, and changing search behaviour, AI is reshaping online search. In this webinar, Mathieu Chapon, SEO expert and Innovation Director at Peak Ace, explores the latest generative AI trends in search engines and the challenges of zero-click searches. Drawing on case studies and concrete insights, he shares the keys to Generative Engine Optimization (GEO) to adapt your strategy and maintain visibility in this new ecosystem.

Between the rise of AI and the growing influence of social media, Search Engine Advertising (SEA) is undergoing a major transformation. In this webinar, Rodolphe De Myttenaere, Paid Media Director at Peak Ace, analyses AI’s impact on Google, changes in user behaviour and platforms, the emergence of AI-powered search, and the growing role of social media in SEA strategies. He also shares recommendations and best practices for staying competitive in this changing landscape.

With margins squeezed by inflation, AI is becoming a key driver of efficiency and profitability for e-commerce businesses. In this webinar, Mathieu Chapon, Founder of Peak Ace and Innovation Director of the Heroiks Group, and Benjamin Alexandre, Sales Director at Peak Ace, share practical advice and real-world examples to improve an e-commerce website’s SEO. On the agenda: turning the product catalogue into a merchandising tool, integrating a marketplace, optimising product pages for conversion, and enriching listing pages to improve user experience and SEO.

In a world where AI is becoming established across every sector, the quality of the instructions we give it is becoming decisive. In this masterclass, open to everyone, Julien Lopato, Automation Director at Heroiks, introduces the fundamentals of prompt engineering and the different types of prompts. Through practical examples, he shows how to obtain accurate, reliable results, avoid common mistakes and become more autonomous in using AI.