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Better decisions start
with deeper understanding

In a constantly changing environment, where every marketing investment must prove its effectiveness, the quality of decision-making has become a genuine competitive advantage.

Heroiks Pulse

Led by Nicolas Guillou, Heroiks Pulse is the Research, Data & Insights arm of the Heroiks group. We help brands make strategic decisions by turning data, marketing research and business intelligence into directly actionable recommendations. This approach delivers a clearer understanding of markets and consumers, guides investment and drives lasting performance gains.

Learn more about our media expertise

Case studies

Back Market: a successful return to TV, driving brand awareness and performance

Coopérative U: digitizing promotional catalogues and driving store traffic with Leboncoin

TheFork: a geotargeted digital campaign to drive app downloads

JJA: an immersive pop-up bringing the Atmosphera x Cha Cha Pop universe to life

Thermomix: a nationwide media campaign to build awareness of the TM7

Back Market: a successful return to TV, driving brand awareness and performance

Coopérative U: digitizing promotional catalogues and driving store traffic with Leboncoin

TheFork: a geotargeted digital campaign to drive app downloads

JJA: an immersive pop-up bringing the Atmosphera x Cha Cha Pop universe to life

Thermomix: a nationwide media campaign to build awareness of the TM7

Our approach

We support every stage of marketing decision-making, from understanding consumers to measuring the effectiveness of advertising campaigns.

By combining market research, data, artificial intelligence and sector expertise, we help brands identify the best growth opportunities, optimise their activations and measure their impact with precision.

Learn more about North AI

Our marketing research expertise

Customer & market insights

Understanding consumers, usage patterns and market trends through qualitative and quantitative market research, sector analyses and market-monitoring programmes that inform strategic decisions.

Creative effectiveness

Measuring the ability of advertising creative to generate attention, engagement and performance, in order to optimise its impact before, during and after it goes live (pre-testing, campaign tracking, post-testing).

Augmented targeting

Building advanced segmentations, personas and actionable audiences to identify the best growth opportunities and sharpen the relevance of marketing activations.

Performance measurement

Assessing the true contribution of each marketing lever through advanced measurement frameworks, econometric models such as Marketing Mix Modelling and in-depth analysis of results, in order to direct investment towards the highest-performing actions.

Frequently asked questions

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Heroiks Pulse is the Research, Data & Insights arm of the Heroiks group, led by Nicolas Guillou. It supports brands in their marketing decisions through marketing and market research, data and artificial intelligence.

Qualitative research explores in depth the motivations, perceptions and behaviours of a small sample, through interviews or focus groups. Quantitative research measures and quantifies these behaviours across a large, representative sample, through surveys or panels. The two approaches are complementary and are often combined within a single market research study.

Marketing Mix Modelling (MMM) measures the true impact of each marketing lever on sales, identifies the most profitable investments and simulates the optimal budget allocation.

By combining creative pre-testing, in-flight tracking, post-testing and econometric models such as Marketing Mix Modelling, which isolate the campaign’s contribution from other factors (seasonality, pricing, competition).