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Augmented search, driving brand growth across Google and generative AI

Search behavior is changing fast. Traditional search engines such as Google now coexist with generative AI platforms (ChatGPT, Gemini, Claude…), which have become gateways to brands in their own right. To protect their visibility, companies must now be present across all of these environments: this is what search engine optimization (SEO) and Generative Engine Optimization (GEO) are all about.

Peak Ace

At Peak Ace, the SEO and GEO agency of the Heroiks group, we help brands navigate this transformation by combining search expertise, technological innovation and strategic consulting. An approach designed to deliver lasting visibility and performance, in search results and AI-generated answers alike.

Trusted by Airbnb, Chanel, SFR, Corsica Ferries, Sushishop…

Discover Peak Ace

Case studies

Arval: reaching Google's No. 1 position for strategic long-term leasing keywords through link building

Camif: rethinking product catalogue architecture to reignite SEO growth

Sport 2000: a custom Python script to strengthen internal linking and SEO visibility

Drawer: reigniting SEO performance in a strategic home furnishings segment

Thés de la Pagode: resolving an SEO crisis caused by over 100,000 indexed URLs

Yves Rocher: turning key e-Commerce moments into SEO performance drivers

Arval: reaching Google's No. 1 position for strategic long-term leasing keywords through link building

Camif: rethinking product catalogue architecture to reignite SEO growth

Sport 2000: a custom Python script to strengthen internal linking and SEO visibility

Drawer: reigniting SEO performance in a strategic home furnishings segment

Thés de la Pagode: resolving an SEO crisis caused by over 100,000 indexed URLs

Yves Rocher: turning key e-Commerce moments into SEO performance drivers

Our SEO & GEO Approach

We support brands across every SEO and GEO challenge, from search strategy to operational rollout.

Our recommendations are built on data analysis, our proprietary tools and the best technologies on the market, to deliver lasting gains in visibility on Google and in generative AI, qualified traffic and business performance.

This approach is powered by two solutions developed by Peak Ace. VoicIA measures brand visibility, share of voice and perception within generative AI platforms (ChatGPT, Gemini, Claude…) to identify GEO optimization levers. GAIA, a content strategy platform, harnesses behavioral data and artificial intelligence to design more relevant content, test its impact and better meet the expectations of audiences and search engines alike.

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Our Expertise

SEO

Build lasting visibility on Google and other search engines.

Technical SEO audits, semantic optimization, link building, site architecture, editorial strategy and synergies with other acquisition channels to generate qualified, measurable traffic.

GEO

Grow your presence in AI-generated answers through Generative Engine Optimization.

We adapt your content and strategy to strengthen your visibility in conversational engines such as ChatGPT, Gemini and Claude, as a complement to your SEO strategy. With our proprietary tool VoicIA, we measure your presence, analyze your share of voice against competitors and identify opportunities to optimize your GEO strategy.

Data & AI

Drive SEO and GEO performance with data.

Automation, dashboards, proprietary tools, AI-powered content generation and performance analysis accelerate decision-making and optimize activation.

Content Strategy

Create SEO and GEO content built for new search behaviors.

Content designed to meet the expectations of users as well as search engines, on Google and within generative AI. With GAIA, we draw on behavioral data analysis to build AI-activated personas, enabling brands to test their content before it goes live. A technology that drives relevance, personalization and performance.

Embedded SEO & GEO Experts

Strengthen your teams with a dedicated SEO and GEO expert.

Our consultants work directly alongside your teams, on an embedded basis, to accelerate projects, spread best practices and build in-house capabilities.

Frequently asked questions

Another question? Contact us

GEO, or Generative Engine Optimization, is the practice of optimizing a brand’s presence in the answers produced by generative AI such as ChatGPT, Gemini or Claude. It complements SEO, which focuses on visibility in traditional search engines like Google.

SEO (search engine optimization) improves a website’s visibility in search engine results. GEO strengthens a brand’s presence and perception in the answers given by conversational engines. The two levers are complementary, which is why Peak Ace manages them together, from strategy to operational rollout.

Peak Ace has developed VoicIA, a proprietary tool that measures brands’ visibility, share of voice and perception within generative AI, benchmarked against their competitors. These insights reveal the levers to optimize your GEO strategy.

Peak Ace combines search expertise, technological innovation and strategic consulting with two proprietary solutions: VoicIA to measure visibility in AI, and GAIA for content strategy. The agency already works with brands such as Airbnb, Chanel, SFR, Corsica Ferries and Sushishop.

Yes. Through our embedded SEO and GEO offering, our consultants work directly alongside your teams to accelerate projects, spread best practices and build in-house capabilities.