TheFork wanted to strengthen its presence among an active, urban audience while increasing downloads of its app. The brand was looking for a more precise, innovative approach capable of identifying high-potential geographical areas.

To address these challenges, Heroiks developed a geotargeted digital campaign designed to maximize TheFork’s presence in the most strategic locations.
The agency implemented a highly targeted approach to accelerate brand visibility, exclusively testing Connected TV (CTV) at a time when viewing habits are rapidly shifting towards digital television.
This first-ever CTV test for TheFork made it possible to isolate and measure the channel’s direct impact on the campaign’s primary objective: app downloads.
The campaign featured a commercial produced by M6 and starring Stéphane Rotenberg, whose initial broadcast had already generated strong audience engagement.