To showcase the Bloomorama and Pomme d’amour collections, JJA wanted to create a brand experience that would bring the retro, pop-inspired and colorful world of Atmosphera x Cha Cha Pop to life.

Create a highly visible, immersive event space, encourage visitors to discover the collections and build closer connections with consumers in a high-footfall environment.

Heroiks’ OPS teams supported JJA from concept development through to the full execution of a temporary pop-up experience in the heart of the Westfield Les 4 Temps shopping center in the Paris area.
Developed with Grazia and implemented in partnership with Reworld MediaConnect, the space was designed as a fully immersive brand experience.
Through its decor, scenography and product displays, visitors were transported into the distinctive visual worlds of the two collections.
The activation provided the brand with a powerful experiential touchpoint in one of the area’s busiest shopping destinations.