Following two successful campaigns orchestrated by Heroiks, Thermomix wanted to continue building awareness of the TM7, its multifunctional kitchen appliance, among the wider public.

Strengthen nationwide product awareness and maximize campaign visibility through premium, high-impact and complementary media touchpoints.

Heroiks designed and deployed a third large-scale nationwide campaign, running from May 11 to June 21, built around a coordinated multimedia strategy.
The media plan combined online video across TF1+, M6+, Prime Video and YouTube, including high-impact special formats, with an extensive outdoor and Digital out-of-home (DOOH) campaign in Paris and across France.
Outdoor placements included metro advertising, 2 m² formats in airports, shopping centers and outdoor locations, as well as large-format advertising at La Défense and a landmark installation at Odéon.
The campaign was further supported by TV sponsorship across major national channels and digital terrestrial television.
The entire strategy was designed to maximize audience touchpoints and establish a strong presence for the TM7 in premium, high-visibility media environments.