To launch its e-commerce website in the United States, CWF needed to establish a presence in a vast, highly competitive market with consumer profiles that differ significantly from those in France and Europe.
The challenge was to rapidly build organic visibility capable of supporting sales growth for the Kids around US online store.

Generate organic visibility in the US market and accelerate online sales through SEO by adapting the strategy to local consumer behavior, trends and search intent.

Peak Ace implemented a targeted, locally relevant and data-driven SEO strategy.
Its proprietary Data Profiling tool provided deeper insights into US target audiences.
The approach then combined several key initiatives:
Technical SEO preparation on Salesforce Commerce Cloud
Semantic analysis and keyword research
Content creation and optimization
Website architecture expansion
Monitoring of US consumer trends and key commercial events
To capture strategic search demand, the agency created:
21 trend-focused pages
51 franchise-related pages
28 pages targeting specific consumer profiles and use cases
This localized content strategy enabled Kids around to strengthen its presence across high-value search queries in the US market.

+86% in ranking keywords year over year
+647% in keywords ranking in Google’s Top 3
+41% in organic traffic year over year
+126% in sales
+117% in revenue
The US store’s contribution to total SEO revenue increased from 3% in 2022 to 7% by the end of 2023, making it the third-largest contributing market