Maître CoQ wanted to completely redesign its website, including its visual identity and graphic guidelines, with a mandatory launch ahead of a major brand event on November 10, 2024.
The challenge was to modernize the user experience without compromising existing organic search rankings.
At the same time, the brand wanted to strengthen the SEO structure of its priority content areas while coordinating multiple stakeholders within a tight timeframe.

Successfully launch the redesigned website on schedule, preserve existing SEO performance and leverage the new site architecture to increase organic visibility across strategic content areas ahead of a major brand milestone.

Peak Ace provided end-to-end SEO support throughout the website redesign.
The project began with a technical audit of the existing website, identifying pages to retain, remove or optimize.
The team then enhanced the website architecture with new pages, provided SEO recommendations on design mock-ups and carried out crawlability checks before and after launch.
Peak Ace worked in close coordination with Maître CoQ and its development and design teams throughout the project.
The agency also implemented keyword mapping and a dedicated dashboard connecting URLs with search queries to monitor and optimize performance.

Over 16 million impressions across priority content areas in seven months
Enhanced SEO management through keyword mapping and a dedicated performance dashboard