As it entered the French market, Polish vodka brand Żołądkowa wanted to build awareness among French consumers while staying true to its values of authenticity, simplicity and approachability.
The objective was to stand out quickly in a competitive market by activating platforms that resonate with its target audience and adopting a more direct, authentic approach to communication.

Heroiks and Medialist developed a groundbreaking activation on BeReal, making Żołądkowa the first spirits brand to advertise on the platform in France.
Designed in collaboration with BeReal’s teams, the campaign featured entirely bespoke content that embraced the platform’s core values: authenticity and genuine connection.
The activation included eight static visuals and two videos inspired by the world of mixology, designed to blend naturally into the BeReal environment and engage a young, urban and highly connected audience.
Running for three weeks from October 20, the activation was complemented by a multichannel digital campaign across YouTube, Snapchat, Meta and Pinterest to maximize Żołądkowa’s visibility among its core target audience.

550,000 people reached in three weeks, representing more than half of BeReal’s daily active users aged 20–45.
Strong, high-quality visibility, demonstrating the platform’s relevance for brands seeking to build more authentic relationships with their audiences.